Change like you mean it.
I’m sure that at some point you have lived with other
people, and at some point something they did bothered you. So, what did you do
about it? Tell them? Stew about it? Passive aggressive notes?
Most of the time, I don’t really mind how things get done,
but having spent a lot of time dealing with recycling (both professionally and
personally) I can’t help but be disappointed when I find recycling in the
garbage and garbage in the recycling. Just the volume of waste in general bugs
me, but finding it in the wrong bin provides a target for my dissatisfaction. When it happens in my home, I wonder, "doesn't anyone care about all this %#$@?"
I have tried a few methods to get my roommates to take on
better recycling habits. When I find garbage (plastic bags seem to be the most
frequent offenders) in the recycling I remind whomever is around that they can’t
go in the city recycling, they need to be returned to the grocery store, or
better yet, not brought home in the first place. This, I am sure makes me sound
like a nag. It also only works for a short period of time, because inevitably
every few weeks, I find a plastic bag in the recycling.
I also try to model good recycling habits. I rinse my
plastics, I breakdown the paperboard, and I bring the toilet paper tubes from
the bathroom to the recycling bin. I can be seen in the kitchen digging
recyclables out of the garbage, cleaning them off and placing them in the
recycling. And, I take the garbage out of the recycling and put it where it
belongs. However, I am still doing these things alone, and still finding
recycling in the garbage and vice versa.
I keep meaning to print out one of the Ann Arbor city
recycling signs (that shows what can and can’t be recycled locally) to hang
over our recycling bin to serve as a prompt and see if that makes a difference.
I definitely think one of the weakest parts of our system is that the garbage
can is near the refrigerator and the recycling is a good five steps away. For
space reasons, this is the best layout. But for someone realizing that they
left that big container of yogurt in the fridge too long, tossing it directly
into the trash instead of opening, rinsing, and recycling appears to be the
most convenient (and least scary) option.
I also think that each of my roommates has a different
impetus for making choices and doing things the way that they do. Which makes
me think that no single behavior change strategy will be effective for each one.
But I realize that I don’t just want this behavior to change, I want each of us
to care about the amount of waste we are
producing, consider the impacts of our consumption, and realize that when
something is thrown away it actually goes somewhere where it sits, forever. I
don’t want to preach at my roommates or shame them for misplacing a recyclable,
I want them to want to have less
garbage and appreciate the difference this can make. So, how can I help our
household move beyond the superficial change of habit to a lasting meaningful
commitment to thinking about things differently?
Cassidy, I think you're right about no single behavior change strategy being effective for all circumstances. It's one of the frustrating things about the work that we find meaningful. I chuckled at the image you included in this blog, because honestly...how could you not? Dwight Shrute. But this prompt is pretty interesting because it doesn't just prompt correct behavior. It serves the purpose of reminding people to properly dispose of waste, but it also offers a deeper cognitive engagement by drawing attention to exactly how many steps away the recycling bin sits. Do we really think 26 steps is too far to properly dispose of a soda can? While we know that prompts are supposed to be really simple and easily understood, this doesn't mean prompts have to be lifeless and boring. I think there is room in prompts to appeal to some of the more stable, and difficult, variables to change. What do your roommates value? How can a brief, witty message be framed in such a way that it prompts immediate behavior (short-term change) while appealing to the central processing route to plant the seeds for long-term change?
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